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All business people will tell you it all begins with an idea. That is true, and it seems to sometimes underestimate the work that putting together a small business can take. But the idea, yes. We all need to start with an idea.

I have no background in web design, importing, sales or marketing. No background in social media to speak of. What I do have is years of experience working and living alongside hardworking men and women in small communities throughout Latin America who work day and night to preserve and protect what they love and rely on: their natural environment.

I am hoping that is enough inspiration to get me through the early months, and now as Covid 19 is disrupting basically every aspect of our daily routines, I will maybe need more. Thankfully Yenny, Sussana and Elizabeth are pretty good Zoomers.

I am excited to start this small venture. I believe in our products and I know that alpaca wool really is a traditional luxury because it has been used by Indigenous communities for thousands of years. Hopefully we can bring that luxury to customers in North America and beyond, and build up strong relationships along the way.

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Super high quality scarves, with beautiful designs.

Ana Vianei, Mexico City

The Florezca scarves are so soft and versatile. I wear mine on planes, trains and biking all the time

Alena Mehlau, Berlin.

I am in love with this luscious poncho! Everything about it is soft - the way it feels, the way it drapes, even the colours. These weavers are super talented and I'm so glad this piece came to live with me. I am especially grateful to have more natural fibres in my house, what with the baby putting everything in his mouth these days!!

Sharon Abel, Toronto.

"I cannot wait to answer the question "Where did you get your face mask?" I feel both Pandemic Prepared and a true global citizen!"

Becca McC, Ottawa-Gatineau

I ordered 3 of these scarves and they are incredible - beautifully designed and the quality of wool and weaving is wonderful. I'm also super impressed with the sustainable business model Florezca has developed. Highly recommended!

Calvin Brook

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