Feel Good Fashion
Florezca believes in and stands up for equality among all human beings. We support female-owned businesses, advocating for their right to earn a fair and safe living.
Our passion is "slow fashion" that focuses on social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made clothing that become an essential everyday item you can't live without.
The mission is to directly support economic sustainability and thriving communities. Moreover, our weavers receive 75-85% of the profits of each item, and earn more than double the Chilean national minimum wage.
Shop Now to check out our garments that will last a lifetime. Our inventory is small and many items are made to order... sign up to receive our updates or check back often!
Meet our weavers
For Yenny Garcia, being President of the Aymar Sawuri collective in her traditional territory of Colchane, Chile, means connecting her indigenous community’s traditional practices with modern markets and global reach. Yenny leads the 15-women cooperative as they source all local alpaca wool and natural dyes and reinforce their community’s commitment to protecting the unique Antiplano environment.
“We heard lots of people in New York tell us that our products were really well made. They said our scarves were better quality than what they normally see. Well, I knew that!” Garcia explains why: “We weave our scarves to last generations, so I’m excited to share that with people outside of our community all around the world.”
People of all social standings in North America buy into fast fashion, and redecorate with the change of seasons. This is completely normalised by TV shows that glamourize rapid makeovers, flipping real estate, and the disposability of textiles.
Florezca is pleased to host an upcoming webinar, organized by Latincouver, and part of their annual Carnaval del Sol Festival, focused specifically on Indigenous tourism in Latin America.
I will speak with five different female indigenous tourism operators from Chile, Colombia, Mexico, Guatemala and Canada about their tour offerings, the cultural components of their work, and how tourism can be a powerful driver of indigenous economic development and cultural protection.